Privacy Policy
This Privacy Policy was last updated on 1 March 2025.
At The Rift, we believe that transparency is the foundation of a healthy relationship with our readers. We are committed to protecting your personal information and being clear about how we handle the data you share with us. By visiting our website, you’re trusting us with your information, and we take that responsibility to heart.
What We Collect and Why
We only ask for information that helps us provide a better experience for you. This falls into two main categories:
Information You Share Directly
- Conversations: When you reach out via our contact form, we receive your name, email, and message so we can get back to you.
- Updates: If you join our newsletter community in future, we store your email address to keep you in the loop.
- Contributions: If you write for us, we display the biographical details and photos you choose to share in your author profile.
Information Collected Automatically To keep the site running smoothly, we look at technical data like your IP address, browser type, and the pages you visit. This helps us understand which stories resonate most and ensure our layout works perfectly on your device.
Push Notifications
If you choose to receive alerts for new articles, your browser generates a secure, anonymous token. This isn’t linked to your name or email; it’s just a digital “handshake” that lets us send you a notification. If you ever change your mind, you can revoke this permission in your browser settings, and your token will be automatically deleted.
How Your Data Supports Our Mission
We use your information to keep The Rift alive and growing. This includes:
- Content Delivery: Making sure our latest stories reach you.
- Engagement: Responding to your questions and feedback.
- Sustainability: Using tools like Google Analytics to understand our audience and Google AdSense to fund our operations through relevant advertising.
Important Note: We do not sell, rent, or trade your personal data. We are here to share stories, not your private information.
Cookies and Choice
We use small files called cookies to remember your preferences (like whether you prefer Dark Mode) and to help our advertising partners show you things you might actually find interesting. You are always in control—you can manage or delete cookies through your browser settings at any time.
Security and Retention
We treat your data with the same care we treat our own. All communications are encrypted via HTTPS, and access to our databases is strictly limited. We only keep your information for as long as it’s truly needed—for example, contact messages are typically cleared within 90 days of being resolved.
Your Rights and Global Standards
Whether you are visiting from the UK, the EEA, or right here in India, we respect your right to control your data.
- Access & Erasure: You can ask to see what data we have or request that we delete it.
- Regional Protections: We comply with DPDPA 2023 (India), ensuring you have the right to portability, correction, and grievance redressal.
Protecting Younger Readers
Our content is designed for an adult audience interested in global affairs. We do not knowingly collect information from anyone under the age of 16. If we discover such data has been shared with us, we will delete it immediately.
Let’s Stay in Touch
As the digital landscape evolves, we may update this policy to stay current. If you have any questions about your privacy or how we operate, please don’t hesitate to reach out. Go to the contact Page.